How Chatgpt Changed The Media's Narratives On AI: A Semi-automated Narrative Analysis Through Frame Semantics
Ryazanov Igor, Öhman Carl, Björklund Johanna. Arxiv 2024
[Paper]
The recent explosion of attention to AI is arguably one of the biggest in the technology’s media coverage. To investigate the effects it has on the discourse, we perform a mixed-method frame semantics-based analysis on a dataset of more than 49,000 sentences collected from 5846 news articles that mention AI. The dataset covers the twelve-month period centred around the launch of OpenAI’s chatbot ChatGPT and is collected from the most visited open-access English-language news publishers. Our findings indicate that during the half year succeeding the launch, media attention rose tenfold\(\unicode{x2014}\)from already historically high levels. During this period, discourse has become increasingly centred around experts and political leaders, and AI has become more closely associated with dangers and risks. A deeper review of the data also suggests a qualitative shift in the types of threat AI is thought to represent, as well as the anthropomorphic qualities ascribed to it.
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